Marching on Tibet's high-end residential market 22 Aug 2016 iRevo, the global leader in digital door lock, has unprecedentedly marched on China Tibet's high-end residential market, providing 1100 Yale digital door locks to a premium real estate project, Tianzhi World Town. Tibet is the highest region on Earth, with an average elevation of 4,900 meters and extreme weather. Entering this new market, iRevo China faced unique challenges. For example, technicians were prone to altitude sickness and only able to work for limited periods per day. The cooperation between iRevo, the local distributor and the developer of the project was therefore critical. Providing sufficient product training from iRevo to the local installation team and in turn gaining local know-how of how to tackle challenging conditions from the local distributor and developer, all led to its success. The developer was impressed with the great functionality of the Yale smart lock as well as its premium branding position for this high-end apartment project. The professional advice and responsive communication by the iRevo team added to the customer's confidence. "This project is a milestone in Tibet’s premium construction and we selected the famous Yale brand as our supplier to set a benchmark for premium apartments in Tibet. Yale digital door lock, being a premium brand in the market with good reputation, can definitely highlight the value of our building", said Zhiyuan Liu, sales & marketing head of Tibet Tianzhi Investment Holding Co. Ltd, the developer. Not only has the project marked the first step of iRevo China entering the Tibet market, it also helps promote Yale as a leading brand in the keyless lock industry. With this milestone, iRevo China will look to expand its sales in Western China, covering Tibet, Urumqi, Qinghai and more.